We engaged Shannon Ballard and Jan Kelley several years ago  to help us re-imagine our entire brand identity.  At the time, we were really at a cross-roads as a company.  We’d outgrown the old methods of doing things and there was a high level of dissatisfaction, both among employees and also clients, with the status quo.  We decided to re-tool our overall strategic plan and embarked upon a wholesale change in the company’s culture.  The linchpin of this transformation was the brand strategy and brand messaging work that Shannon and the team at Jan Kelley brought to the table.  It was the signal to the marketplace and to employees that we were completely invested in changing our culture.  We worked countless hours with Shannon and the team on brand strategy and narrative, messaging architecture, brand and visual identity, customer journey mapping, as well as all the myriad details relating to the successful internal and external launch of the new look and culture.  The results of all of this work have been nothing short of inspiring.  Our clients have a much clearer picture of who we are, what makes us different and how our story is unique.  Employees are incredibly engaged and passionate about delivering our brand value.  The logo that the team at Jan Kelley created for us has even made the inside spread of People Magazine (right beside one of our famous clients).  All of this has been integral to delivering top line results that are up 40% since Shannon and the team got involved.  It almost goes without saying that I would highly recommend Jan Kelley to anyone who is serious about taking their brand to the next level.

Scott Dunlop

Pyrotek