"As Canada’s largest retailer, we entrusted Jan Kelley to undertake foundational brand strategy work for a collection of our most important brands. JK inspired us to think about our customers differently, brought true strategic thought leadership to the table and collaborated with us to make the whole process enjoyable. This work has been instrumental in driving internal alignment and has even inspired our teams to unlock the potential of our Canadian Tire Consumer Brand Division in the work we do, every day."

Jennifer Blackburn
AVP Canadian tire consumer brands division

Canadian Tire