What our clients say
Our clients mean the world to us and it shows in what they say about us. We check in on them often to see how our work is going and work to truly understand how we can make their jobs easier.
Featured
Brand Strategy and Marketing Communications
Rachel Kracht
Senior Marketing Manager
In Fall 2024, we took the opportunity to refine our overall brand strategy for two of our most important retail brands: Pittsburgh Paints & Stains and Glidden. Given the company’s recent ownership change, it felt like the perfect time to take a deep dive into our brand positioning and messaging to ensure we began 2025 on a clear path forward.
Having worked with Jan Kelley previously as our agency of record, we had full confidence they were the right partners to lead this next chapter—and they delivered. Their team brought a focused approach rooted in insights, strategy and performance. It helped us refine our brands and build compelling creative platforms to support future growth. They worked within tight timelines and high expectations, bringing clarity, creativity and consistency to every stage. What stands out most is the genuine sense of collaboration they bring to every step. They always say they aim to be the best part of your day, and they consistently deliver on that promise.
Jennifer Blackburn
AVP Canadian tire consumer brands division - Canadian Tire
"As Canada’s largest retailer, we entrusted Jan Kelley to undertake foundational brand strategy work for a collection of our most important brands. JK inspired us to think about our customers differently, brought true strategic thought leadership to the table and collaborated with us to make the whole process enjoyable. This work has been instrumental in driving internal alignment and has even inspired our teams to unlock the potential of our Canadian Tire Consumer Brand Division in the work we do, every day."
JD MacCuish
Vice President, Strategic Growth and Marketing - Dexterra
"We engaged Jan Kelley to help us with a complete company rebrand. With less than 5 months to launch, they captured our unique strengths and spirit, and created a dynamic new name, logo, website and brand position. Equally important, Jan Kelley developed an exciting and engaging way to reveal the new brand to our 5,000 employees across Canada. The response both internally and externally has been incredible. Thanks Jan Kelley."
Performance Digital and Creative
Patrick Moorhead
Chief Marketing Officer - PriceFX
What we needed was a partner to help us quickly stand up a comprehensive global media plan that allowed for fast iterations based on the data. This is exactly what Jan Kelley does, and they do it in a way that is a natural fit for a fast-paced tech company in a growth space. They’re straightforward, collaborative, and bring fresh ideas that have practical use.
Pricefx, the global leading SaaS pricing software tool. With 5 offices in Europe, Australia and the United States, Pricefx provides its customers and partners with the leading SaaS-based price management, price optimization and Configure-Price-Quote (CPQ) solution worldwide.
Digital Experience
Laura Taylor
Manager, Social Media Marketing - Lifespeak
I’ve been working with Jan Kelley for over a year and I’ve been consistently happy with the work they’ve produced and their professionalism. There have been lots of changes at LIfespeak and the entire JK team has been supportive and provided consistent results throughout the duration of our relationship
Dorit Smali
Marketing Manager - Acronym Solutions
Acronym's new website expresses our dynamic and responsive approach to business. It puts our customers needs first, communicates with clarity and simplicity and will help customers grow their businesses to reach their full potential. The site was redesigned with UX principles to help users intuitively navigate their way around while content (also created by JK) was optimized for search to help new users and prospects find our innovative suite of ICT solutions. Thank you to the talented team at Jan Kelley who helped build it out
Chris Bondhus
Chief Marketing Officer - Igloo Software
It was a pleasure working with the web dev team at Jan Kelley who worked tirelessly to hit our deadlines. This is the first brand refresh for Igloo in several years and it couldn’t have happened without the work and collaboration across many teams and agencies.
Tree of Life
Jan Kelley was integral in the creation of our new website. They worked closely with us to define its primary objective & ensured the site was modern yet closely aligned with our brand personality, vision & values. We are happy to say our new website captures the essence of who we are & that is all thanks to the team at Jan Kelley, a pleasure to work with in all aspects!
Other
Jim Horn
Director - Channel Marketing, US Windows - Apertures Retail
Our partnership with Jan Kelley for The Home Depot Retail Media+ Program in 2023 marked a pivotal moment for Cornerstone Building Brands. Through this collaboration, Jan Kelley positioned us at the forefront of the retail channel, leveraging innovative digital strategies that resonated deeply with our target market.
Their strategic approach not only amplified our visibility within The Home Depot’s expansive customer base, but also delivered a campaign that was both compelling and data-driven. The results spoke volumes, with a significant uplift in brand engagement and customer interactions that exceeded our project goals.
The success of this initiative is a testament to Jan Kelley’s creative and analytical prowess, making them an invaluable extension of our marketing team. We are eager to build on this momentum and explore new opportunities for growth together.
Peter Bromley
CFO - Andlauer Healthcare
As one of Canada's largest specialized healthcare transportation and logistics companies, we sought Jan Kelley's expertise and strategic counsel to help us develop the master brand for a new company that would bring together several organizations and support us as we undertook an initial public offering.
Jan Kelley helped us bring the newly created Andlauer Healthcare brand to life both visually, and through compelling story-telling and many brand touchpoints. Not only did Jan Kelley work to develop the Brand Positioning, Architecture and Visual Identity.we are delighted with the resulting Brand Strategy and Brand Experience work which certainly surpassed our expectations. Their whole team radiates talent and we are excited about our continued collaboration.
Scott Dunlop
Pyrotek
We engaged Shannon Ballard and Jan Kelley several years ago to help us re-imagine our entire brand identity. At the time, we were really at a cross-roads as a company. We’d outgrown the old methods of doing things and there was a high level of dissatisfaction, both among employees and also clients, with the status quo. We decided to re-tool our overall strategic plan and embarked upon a wholesale change in the company’s culture. The linchpin of this transformation was the brand strategy and brand messaging work that Shannon and the team at Jan Kelley brought to the table. It was the signal to the marketplace and to employees that we were completely invested in changing our culture. We worked countless hours with Shannon and the team on brand strategy and narrative, messaging architecture, brand and visual identity, customer journey mapping, as well as all the myriad details relating to the successful internal and external launch of the new look and culture. The results of all of this work have been nothing short of inspiring. Our clients have a much clearer picture of who we are, what makes us different and how our story is unique. Employees are incredibly engaged and passionate about delivering our brand value. The logo that the team at Jan Kelley created for us has even made the inside spread of People Magazine (right beside one of our famous clients). All of this has been integral to delivering top line results that are up 40% since Shannon and the team got involved. It almost goes without saying that I would highly recommend Jan Kelley to anyone who is serious about taking their brand to the next level.
Todd Moser
Terrapure
As a Canadian leader in industrial waste management, environmental and recycling services, we manage virtually every waste stream in almost every industry. Jan Kelley has not only built our brand from the ground up, but spent the last 4 years working with each of our business units to help navigate a complex marketing landscape by gaining a deeper understanding of their customers. Jan Kelley brings a powerful combination of customer insight and strong demand marketing capabilities. We appreciate that they serve as an extension of our team and have consistently driven measurable results.
Erin Lageman-Louies
Marketing Manager - PPG
The Jan Kelley team is one of the most flexible, positive, solution-oriented teams I have worked with in my career. The entire team truly "gets us" and does everything they can to pivot with us, while still doing what is best for the brands. I truly view them as an extension of my brand and a partner through and through.
Joanne Battaglia
Vice President Marketing - First Ontario / Saven Financial
Jan Kelley is always attentive to our needs. Exceptional at working through processes to achieve desired outcome. Always puts their clients' needs first.
