“With close to 500 Canadian Tire stores across the far reaches of Canada and only 10 Dealer reps to service these locations, the yearly dealer convention is the single most important event to connect and build face to face relationships and demonstrate the CTFS value proposition. Jan Kelley has been working for the past 3 years to create a unique and inspiring experience for CTFS’s presence at the dealer convention. The JK team has been responsible for the end to end experience architecture and the development of a custom booth. This process has also included creative development, messaging, sourcing, executional support and post-event reporting. The result has been greater engagement by the dealer reps, more visits from the dealers and an experience that allows for conversation and relationship building between the two groups critical for CTFS success.”

Canadian Tire Financial Services